Wine label

First off, you might want to click on the image, so you can see it against a white background instead of the green background of my blog. I made it transparent however to better explain my design.

For my redesign 4 I decided I would do my wine bottle labels. I first tried to think of what I wanted to call my wine. Since I was born in South Africa, I started looking up words in Zulu. Bheka means look in Zulu. I decided that I really liked the name, because for my audience, who most likely does not speak Zulu, it is a name that can be pronounced. I wanted something different, and this name fit to that requirement, without being so weird that no one would be able to grasp it.

I always knew I wanted 3 different bottles, but I came up with the idea that I wanted the labels on these bottles to fit into one another. I wanted to send a subconscious message to the consumer that the wines are meant to come as a package. I also wanted to be able to photograph the wine bottles together at the end of the project to show the packaged deal.

To further explain the images I have loaded one must understand that this one image is in fact the three labels. The first label is the blue on and will go onto a white zinfandel wine. The second label is the yellow. This label will be on a shiraz. The last label will be on a sauvignon blanc and is the pink label.

When I revise the labels and print them out, I will cut them with an x-acto knife. I will cut along the squiggly lines between the labels, and the “B” in Bheka. The B is meant to be negative space so that the viewer can see through to the bottle.

The audience that I would be targeting with these wines would be people in their 20’s. The wine would not be the most expensive wine, because it would need to be affordable, which is why I’ve also chosen clear wine bottles. Clear wine bottles are considered cheaper wine sometimes, which is ok in this circumstance, because of the audience. I would want the brand Bheka to appear trendy while still being affordable for a slightly younger audience.

When choosing the color scheme for these labels. I wanted something extremely different looking. When people walk down a wine aisle, I want Bheka to stand out. For returning customers I want it to be easy to find. The color scheme is not one that I have seen in many locations, if any. I certainly haven’t seen these colors while walking down any wine aisle lately.

I decided I would also keep the label very simple, because it went best with the design. If the customer is really interest in what vineyard the wine came from, they could simple look on the back label.

Overall, I hope that I have created an eye-catching design. Although the colors make one feel slightly uneasy, I hope they would draw attention for someone looking for a new wine. I would hope that because the labels and the colors fit together, it would make a consumer consider buying more than one type, or at least make there gaze last longer on my wine bottles.

Texas Tech Fonts

Texas Tech uses a few different fonts throughout their websites and publications. Charter is the main font used. It can be used for headlines or body text. Charter goes exceptionally well with Texas Tech, because it is classical like the traditional roman face as well as readable. It goes well with the architecture of Texas Tech University.

The university realizes however that Charter should be substituted in some instances. If one is going to distribute documents digitally, they should use times new roman, because every computer contains this font, as where some computers may not have Charter.

Helvetica Nue is the secondary type used for Texas Tech. After watching an entire movie of Helvetica, I can see why so many people use it, however Helvetica seems to be over used.

I feel like Texas Tech could find a font that is just as readable to use throughout their documents that would add more to their brand. However if the colors of red and black are more important to Texas Tech’s brand than anything else, then it does not matter that Helvetica is used, because it is certainly not a distracting font.

Edwardian script is also one of the fonts that Texas Tech uses. This should never be used in replace of Helvetica Nue or Charter, but rather just as a complementary font. I think that it is good that Texas Tech can also use this font; otherwise every publication by Tech would look rather bland. If there happened to need a more decorative font, there would also be people trying to use many different ones.

As far as making Texas Tech University fonts stronger, I am not sure what they could do. I feel as though the fonts they have chosen are very safe, but it is probably a good idea for an institution such as Tech. I feel like everything Tech puts out look professional and goes well with their brand, but sometimes might not catch anyone’s attention. If everything is red and black it blends together, but it needs to be this way to keep the brand true to Texas Tech.

Design #3

For this design I started out thinking I wanted to use positive and negative space. I tried thinking about what I could do to achieve this. I first started out with a comb, and tried drawing different objects into the comb. Then I decided I wanted to do buildings.

To look at my design from a different perspective, I literally took the piece of paper I was drawing on and turned it upside down. Then I came up with the idea of a piano, and thought that I could stick the buildings and piano together.

After knowing what the basic idea what for my design, I searched for skylines. I didn’t just want any skyline, like Chicago where I have never been, but rather something that had some substance to me. I’m going to London this summer, so I eventually decided on the London skyline.

Using Photoshop, I got rid of everything besides the buildings. Making sure everything was very crisp. I wanted to create contrast throughout my design. Using black and white helped with this greatly, but I wanted to make sure nothing blended together either. I wanted each line to be crisp with no grey looking areas.

Then I needed to take my design and make it into something that was actually useful. I thought a business card would be best for this. It would be eye catching and get attention from anyone who saw it. I needed to think of a company name for the business card. At first I had City Play.

Then I thought I could have a word that was actually spelt different, but sounded the same. “City Plae could be interesting,” I thought. Then I thought of another way I could spell music. That’s when I came up with Musique. I typed it into Google and found musique concrete. This went perfectly with my design of a piano and buildings. It was perfect for me design made of concrete buildings and a piano that could make music.

But what is Musique concrete? I found out it is experimental technique of music composition that uses recorded sounds as raw material. The recorded sounds do not have to be from instruments or voices. It could be any sounds from nature or otherwise used together to create new music. I immediately fell in love with this name and idea, so I decided that would be the business name for the card.

I really enjoyed creating this design, because it was completely from scratch. There were absolutely no premature or boxes I had to stay in the create it. It came from a simple idea of wanting to experiment with positive and negative space. I only wanted an image that was two images in one, and nothing else.

What I got was so much more. I designed a business card, for a business that does not exist, but in my mind should. There should be a recording studio, or music business located in a big city name Musique Concrete.

Vote to bring the world premiere of Your Highness to Texas Tech!

If we are #1 we get to have the world premiere and after party with James Franco and Danny McBride at Tech. 5 runner up schools will get to have a free sneak peak, just like Paul and The Adjustment Bureau, at their school.

What to do?
1. Vote at http://movies.eventful.com/campaigns/yourhighness2011
2. Post it to your facebook, twitter, or email friends to vote
3. Voting goes until March 20th, so tell your classes, clubs your in and anyone else you can think of that will vote for Tech!

Info: Right now we are #64 out of 847 schools, so we are doing great at the moment, but need more help. 121 people have voted so far. Texas A&M is #7 and UT is #9, so lets at least put the effort to beat them!

Go to the Universal Fans at Texas Tech for updates.
http://www.facebook.com/group.php?gid=47907036513