Texas Tech uses a few different fonts throughout their websites and publications. Charter is the main font used. It can be used for headlines or body text. Charter goes exceptionally well with Texas Tech, because it is classical like the traditional roman face as well as readable. It goes well with the architecture of Texas Tech University.
The university realizes however that Charter should be substituted in some instances. If one is going to distribute documents digitally, they should use times new roman, because every computer contains this font, as where some computers may not have Charter.
Helvetica Nue is the secondary type used for Texas Tech. After watching an entire movie of Helvetica, I can see why so many people use it, however Helvetica seems to be over used.
I feel like Texas Tech could find a font that is just as readable to use throughout their documents that would add more to their brand. However if the colors of red and black are more important to Texas Tech’s brand than anything else, then it does not matter that Helvetica is used, because it is certainly not a distracting font.
Edwardian script is also one of the fonts that Texas Tech uses. This should never be used in replace of Helvetica Nue or Charter, but rather just as a complementary font. I think that it is good that Texas Tech can also use this font; otherwise every publication by Tech would look rather bland. If there happened to need a more decorative font, there would also be people trying to use many different ones.
As far as making Texas Tech University fonts stronger, I am not sure what they could do. I feel as though the fonts they have chosen are very safe, but it is probably a good idea for an institution such as Tech. I feel like everything Tech puts out look professional and goes well with their brand, but sometimes might not catch anyone’s attention. If everything is red and black it blends together, but it needs to be this way to keep the brand true to Texas Tech.
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3 comments:
Enjoyed reading your post, here, Tarryn. Well considered. Yes, distributed work electronically really makes a big difference. Of course, most people try to single-source; printing out something and then using it online or via email, etc. Difficult to keep that straight for the average person at Tech. Perhaps some sort of consideration as you've identified would be useful.
I noticed the Helvetica Documentary on Netflix but i didn't cheack it out, might go back and give it a watch to learn more about the way it is overused.
I've watched Helvetica before, and did not realize how overused it is until I watched it.
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